The Pouch 6/12 Pack CollegiateSlide in a Cold 12 Pack Case of Beer or Seltzer (Stays Cold for up to 7 HOURS WITHOUT ICE) OR Throw in Ice & Loose Drinks (Stays Cold ALL DAY) Why youll love it: Use it with ice (holds ice for 24 hours for cold drinks all day) or without ice (cold for up to 7 hours) Fits a 12 pack case of slim standard cans, a 6 pack of bottles, two stacked 6 packs of cans, 4 standard bottles of wine, or up to 10 loose drinks Cushy top handle and padded, adjustable