The Innovation DelusionBy: Lee Vinsel, Andrew L. Russell Innovation is the hottest buzzword in business. But what if our obsession with finding the next big thing has distracted us from the work that matters most? The most important book Ive read in a long time . . . It explains so much about what is wrong with our technology, our economy, and the world, and gives a simple recipe for how to fix it: Focus on understanding what it takes for your products and services to